Sam is an AI assistant trained on your school. It answers admissions questions, books campus tours, and captures interested families — including the ones browsing at 11pm — so your admissions team isn't chasing cold leads on Monday.
20 min · No commitment · Live in 1 week
Independent K–12 day school in Princeton, NJ. Founded 1958. Small classes, six AP courses, 100% college placement.
Capture families when they're browsing — not when your office happens to be staffed. Most inquiries come outside 9–5.
Replace the back-and-forth email thread with one clear answer, on your site, the moment a parent asks.
Sam answers from your admissions handbook, tuition sheet, and FAQ — and politely routes anything else to your team.
Tuition by grade band. Application deadlines. Financial aid availability. Whether you offer transportation from a specific town. The next open house date. Sam answers from your handbook, then offers to book the family directly onto your tour calendar.
See the ROI →Sam isn't a generic chatbot pointed at your website. Every feature here was built because a private school admissions director asked for it.
Sam books tours directly into your admissions calendar. Confirmation email to the family, calendar invite to your team.
Every family who asks more than one question becomes a soft lead in your dashboard, with their top questions and recommended next step. CSV export today; CRM push on the roadmap.
Sam answers FA questions the right way and routes interested families to your application — without bogging down your admissions team.
Most prospective families research after 8pm. Sam captures them when your office is closed and they're actively comparing schools.
Every answer links to the exact page it came from. No hallucinations. No wrong tuition figures.
Browse every question prospective families have asked. Find patterns. Spot what your viewbook isn't answering.
Weekly email of questions Sam couldn't answer, so you know what's missing from your site.
PII redaction, configurable data retention, full audit log. Designed for school IT review.
Parents ask in their language; Sam answers in their language.
Lead records flow directly into your admissions CRM. CSV export available today.
Flags concerning language for human review.
When is your next open house?
Sam pulls from your admissions calendar and offers to RSVP the family directly.
How much is tuition for 7th grade?
Sam quotes the right grade band and notes sibling discounts or aid eligibility.
Do you offer financial aid?
Sam explains your aid program, average award, and links to the application process.
What's the application deadline for fall 2026?
Sam answers from your admissions calendar and offers to send a reminder.
Do you have a bus from Hopewell?
Sam answers from your transportation map and shares the morning pickup time if available.
What's your average class size?
Sam quotes the number from your viewbook and adds context — student-teacher ratio, advisory size, etc.
Adjust the inputs to match your school. Sam typically resolves 70% of inquiries without staff time.
"Our admissions team used to spend Monday mornings on email triage. Now they spend it on the families who actually want to enroll."