Sam isn't a generic LLM pointed at your website. It's a retrieval pipeline built from scratch around what schools actually need: grounded answers, source citations, escalation when confidence is low, and a transcript of every conversation. Here's what that looks like in practice.
Most schools already have everything Sam needs. We start from the content you've already written.
Setup time scales with how organized your content is. Schools that already keep an internal FAQ are typically live in under a week.
We don't just point an LLM at your website and call it a day. The retrieval pipeline was built from scratch — no off-the-shelf framework — because the off-the-shelf options hallucinate tuition figures.
Every answer is retrieval-augmented and source-attributed. If Sam isn't confident, it says so — instead of guessing.
This is the part that earns the no-hallucinations claim. Sam can only answer from sources you've approved. It cannot make up tuition figures, application deadlines, or policies that don't exist in your content.
The fear — “what if this embarrasses our school?” — is the right fear. Here's how we address it.
Your admin dashboard. Browse every conversation, manage sources, see what your families are actually asking week-over-week.
One week, end-to-end, for schools that already have their content organized. We do the setup; you review and approve.
Schools with messier content take longer. We'll tell you on the kickoff call which week you're in.
Sam is designed for FERPA-aware data handling. Final compliance review with your school before any production deployment.
Full security details live on /security (in progress — ask us for the current write-up if you need it for IT review).